How to Work with the Media
Traditional media outlets still have significant influence and reach a broad audience via television, newspaper, radio, magazine, the Internet and other mediums.
Contact Media Members
Many media members, especially those in smaller communities, are constantly seeking new stories to report to their audiences. Contact a newsroom, ask for a reporter and tell him or her about issues you care about and affect the local community. You can also forward news releases
from www.rmef.org directly to them.
Letters to the Editor
Opinion pages –both online and print– are among a newspaper’s most popular offerings. Writing a letter to the editor is an effective outreach tool for advocacy. Check the newspaper’s website or call to determine its word count limit. Pick a timely issue, focus on one specific message, present it in an educated fashion without being crude or overly combative, highlight personal examples and include your contact information. If your letter is selected, share the link on your social media accounts.
Leave Interactive Comments
Most newspaper, television, radio and other online sites are interactive in nature and allow readers to leave a written comment. Such forums are well read and provide an additional avenue to promote causes and issues that are important to you.