Meet the Press? Use the Press! Get the word out about chapter events.
By Mark Holyoak, Director of Communication
Okay, your annual banquet is approaching. You and your committee members are dotting all the i’s and crossing all the t’s to make sure everything is ready to go. But is it? Have you included the local media in your plans?
Television stations, newspapers and radio stations are excellent resources in improving awareness and outreach as you approach banquets, volunteer projects or other events.
Remember that media outlets, much like RMEF and its 500+ chapters, are community oriented and seek to better serve the public. Many newspapers have outdoor or community events sections that list happenings in print and online. Send them an email or give them a call to notify them about your banquet information. TV and radio stations have newscasts or interview-driven morning shows. They have slots to fill on a daily basis, so reach out to them and let them know what you have to offer.
If you have a special occurrence planned at an upcoming banquet such as a returning military member, recognizing an outstanding youth member, honoring a long-time volunteer or other memorable occurrences, let the media know before it happens. If they have time and/or are looking for a feel good story, they just may show up to report on it.
If you need assistance drumming up a news release for your local media outlets, send an email to firstname.lastname@example.org and I can help you out.
Media members also constantly seek new sources and interviewees. If you learn about a newsy issue related to elk, conservation or hunting and you have an opinion to share, then go ahead and call the newsroom. You may establish a relationship that gives you an opportunity to weigh in on future issues as well. Also, write letters to the editor that reflect your personal feelings about timely happenings.