Philanthropy 101: Communicating with Donors
By Dave Kelner, Major Gift Officer
The state of the economy is affecting all of us to one degree or another.
Some of RMEF’s donors have been impacted more than others, limiting their ability to make gifts at this time. Regardless of a donor’s current ability or inclination to make a contribution, it is imperative that volunteers continue to communicate with them. Those who have the means to give need to know how much we appreciate their generosity during these trying times. For those who have the desire to give without the means, staying in touch will keep the mission forefront in their minds, hopefully encouraging them to donate when their situation improves.
Communicating with donors and potential donors on a regular basis is the best way to develop strong relationships with them. Visiting donors face-to-face is always preferred. However, phone calls, emails and handwritten cards are also nice. Taking them on a field trip to an RMEF project site is probably the best way to get them excited about where their dollars are or will be going.
In tough economic times, donors gravitate to organizations with a mission they believe in. It’s up to staff and volunteers to convince both our current and potential donors that RMEF has a compelling case for support. Our Elk Country Legacy materials can help (contact your regional director for more information). And while it may prove challenging to generate dollars from first-time donors right now, we do our mission a disservice by not reaching out to them and laying the groundwork for a donation once the economy improves.
Why not contact a donor or potential donor today and thank them for their interest in and support of elk country? You might be surprised where it might lead to down the road.