This outlines the uses for Elk Foundation logos and artwork as well as provides artwork specifications for each logo distributed. These guidelines will be enforced. Any deviations from the established policy will need to be authorized by the national office.

Bugling Bull Marketing Logos
The revised Bugling Bull will become the new marketing logo for use in all national licensed merchandise programs and national marketing and communications programs. It will be offered as an alternative membership decal.

Use with Tagline
The new tagline “Conserve the land. Celebrate the hunt.” will be used with the new Bugling Bull logo in applications targeting appropriate audiences identified as the shooting sports industry and sportsmen. This would include our current membership and our current target for new membership which focuses on the hunting community. It is understood that this tagline is not appropriate for all audiences and the logo without the tagline will be available for use with non-shooting sports/hunting community audiences.

Corporate Seal
The original logo with the “Working for Wildlife” tagline will become the corporate seal and will be used on all corporation documents, business letterhead, business cards, corporate and project signage. Specific acceptable merchandise applications, such as firearm medallions and glass etchings, will also be identified. It will continue to be made available as a membership decal.

Walking Bull
The current Walking Bull logo will be retired from all corporate and national office uses but maintained as an option for volunteer and chapter uses.

Logos No Longer Allowed
The following logos are being retired or are not approved to use in relation to the Elk Foundation:

    
    Download Complete Logo Guidelines