This outlines the uses for Elk Foundation logos and artwork as well as provides artwork specifications for each logo distributed. These guidelines will be enforced. Any deviations from the established policy will need to be authorized by the national office.

Logo Use Policy
The revised Bugling Bull Swoosh will become the new marketing logo for use in all national licensed merchandise programs and national marketing and communications programs. These two logo treatments are the only two approved logos for use in marketing purposes, with exceptions noted for the corporate seal. All other logos will not be acceptable or permitted for future use.

Corporate Seal
The original logo with the “Working for Wildlife” tagline will become the corporate seal and will have limited use in corporate literature. Specific acceptable merchandise applications, such as firearm medallions and glass etchings, will also be identified. It will continue to be made available as a membership decal.