Elk NetworkCalifornia Ramps Up Efforts to Recruit Hunters and Anglers

General | February 14, 2019

In an effort to get more Californians involved in fishing, hunting and outdoor recreation, the California Department of Fish and Wildlife (CDFW) is partnering with the recreational fishing and hunting communities, state and federal agencies, and others to address barriers and opportunities to hunting and fishing in the state.

“Our goal is to support and encourage people to get outdoors and enjoy California’s wild places,” said CDFW Director Charlton H. Bonham. “The fishing and hunting opportunities in this state are unparalleled, they belong to all Californians and should be utilized by all of us. This effort is to make sure Californians know that.”

CDFW has formed an executive-level task force, hired a full-time coordinator to head-up the effort, hired a research scientist, and finalized a statewide recruitment, retention and reactivation (R3) action plan. A staff-level working group is working to increase hunting and fishing participation by collaborating with diverse stakeholders to transform barriers to participation into opportunities. Some of the barriers CDFW will look at initially are access and opportunity challenges, public perception of fishing and hunting, and license structure and pricing. The effort will also focus on encouraging more adults to take up hunting and fishing for the first time.

Research shows spending time outdoors improves physical, mental and social well-being. Many hunters and anglers say the reason they participate in these activities is to enjoy the quality time with family and friends and to bring home great memories and healthy food.

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(Photo source: California Department of Fish and Wildlife)