February 19, 2016
#HuntingIsConservation Campaign Gains Traction,
MISSOULA, Mont.—The Rocky Mountain Elk Foundation’s #HuntingIsConservation campaign reached more than 1.9 million* people through social media channels in its first month.
Launched at SHOT Show in mid-January, the campaign uses infographics, videos and other informational links to highlight hunting’s vital link to conservation.
“We’re off to a good start,” said Steve Decker, RMEF vice president of Marketing. “We believe this educational campaign can be a real difference-maker in helping people better understand that hunters provide the lion’s share of funding and support for North America’s wildlife, habitat and resource conservation efforts.”
RMEF is also excited to announce that Under Armor and ALPS OutdoorZ are the newest charter sponsors joining Cabela’s Outdoor Fund, Federal Premium Ammunition, Leupold, Realtree and Yeti Coolers.
“These conservation partners not only provide us the support to assist the campaign with its viral outreach but they believe in our conservation mission. We are grateful for them and are also appreciative to all the sportsmen, women and members of the outdoor industry who are sharing and spreading this content,” added Decker.
Primary posts take place every Monday and Thursday evening on RMEF’s Facebook, Instagram and Twitter social media platforms.
Once the campaign covers RMEF’s 25 Reasons Why Hunting Is Conservation, it will break down and feature hunting-related research and highlight hunting’s positive economic impact on a state-by-state basis.
*These numbers do not reflect additional reach of the campaign through print, television, radio and other traditional mediums.