November 1, 2019
YETI Becomes Official Cooler, Drinkware and Cargo of RMEF
MISSOULA, Mont.—The Rocky Mountain Elk Foundation is pleased to announce that YETI is now its official drinkware, cooler and cargo partner.
“It is difficult to quantify the depth of YETI’s support for RMEF’s mission over the past 10 years. We truly appreciate them as a valued partner with a strong commitment to hunting and conservation,” said Steve Decker, RMEF vice president of Marketing. “In fact, over the last decade YETI’s direct contributions, combined with product for fundraising, have provided millions of dollars for our mission and now they are accelerating that commitment.”
In addition to sponsorship support, YETI provides product for RMEF’s membership programs, retail, chapter and national event fundraising efforts across the United States. YETI products, including coolers, ramblers, bags and other gear, generate significant and vital funding for mission accomplishment.
“Our roots in the hunting community run deep and our commitment to conservation has been unwavering since YETI launched in 2006,” said Bill Neff, senior director of Community Marketing at YETI. “RMEF’s commitment to increasing access and improving elk habitat aligns perfectly with YETI’s mission to protect the wild. We couldn’t be more proud of our partnership with the Rocky Mountain Elk Foundation.”
YETI first came in contact with RMEF in 2009 when two representatives asked to display a cooler in the RMEF booth at SHOT Show (Shooting, Hunting and Outdoor Trade Show), RMEF agreed. From that chance encounter, the YETI relationship has grown into one of RMEF’s largest and most significant.
“There is great power in partnerships. Thanks to YETI, our other partners and, of course, our volunteers and members, RMEF is able to do so much more going forward to benefit elk, elk country and hunting,” added Decker.
Founded in 2006 in Austin, Texas, YETI maintained a simple mission: build the cooler you’d use every day if it existed. Now a leading premium outdoor brand and ‘Built for the Wild,’ YETI’s durability provides dependable service to hunters, anglers and outdoor recreationists, no matter the conditions. For more on YETI and its products, log on to yeti.com.
About the Rocky Mountain Elk Foundation:
Founded 35 years ago, fueled by hunters and a membership of nearly 235,000 strong, RMEF has conserved more than 7.6 million acres for elk and other wildlife. RMEF also works to open and improve public access, fund and advocate for science-based resource management, and ensure the future of America’s hunting heritage. Discover why “Hunting Is Conservation™” at rmef.org, elknetwork.com or 800-CALL ELK.