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Wallow Your Way to an Elk

It could be the best advertising campaign in North America. The message is bold and unmistakable, as it piques your olfactory senses, the product of a mud bath that posh spas charge premium rates to enjoy. But here the similarities screech to a halt: spa mud baths feature volcanic ash and natural minerals. The mud bath I’m talking about involves cold, mountain pools blended with elk urine and mixed via hooves and antlers. Yes, it’s a wallow, an odorous creation that allows bull elk to build a mobile billboard that aromatically goes where they go. And when the pungent appeal of the message begins to fade, bulls return again and again to refresh themselves with another plastering of urine-soaked mud. It’s a month-long campaign.